Coca-Cola’s GENIUS Marketing Strategy
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YouTubeThink School
Coca-Cola’s GENIUS Marketing Strategy
Why does Coca-Cola still spend billions on advertising even when the whole world already knows the brand? In this short, Nir Eyal (former Stanford professor & New York Times bestselling author) explains the genius psychology behind Coca-Cola’s marketing strategy and how great brands sell identity, not just products. Watch the full podcast on ...
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