I first encountered the McGurk effect in a neuroscience class. My professor played a video of a person moving their lips as if saying “ga,” while the audio track played “ba.” Most students heard ...

Hallucinations are more common than we think, and they may be an underlying mechanism for how our brains experience the world. One scientist calls them “everyday hallucinations” to describe ...

Leeds Beckett University provides funding as a member of The Conversation UK. A few years ago I climbed over a gate and found myself gazing down at a valley. After I’d been walking for a few minutes, ...

How is it that two people can see the same thing and have a completely different understanding of what happened? Two leaders can look at the same numbers, hear the same news or face the same challenge ...

The concept of risk plays a central role in modern society, evident from its wide application in daily life. A quick internet search for “risk” yields millions of results, and the term has become part ...

Editor’s note: Every year, hundreds of undergraduates at the University of Delaware pursue research under the guidance of a faculty mentor, especially during the summer months. Such experiences ...

How consumer trust in AI marketing is shaped by culture, transparency, and emotion, and what brands need to get right in different markets. This edited excerpt is from Ethical AI in Marketing by ...

EcoOnline’s latest workplace safety survey reveals a dangerous disconnect between how safe employees feel and the risks they face. A new safety report from software provider EcoOnline highlights a ...

From confined spaces to cutting-edge aircraft, failures to align risk perception with reality can have catastrophic consequences. What steps can close the gap to improve safety outcomes. The gap ...

Brand Finance determines whether public perception of brand sustainability commitments aligns with their performance — and the financial risks associated with any gap. Today, brand-valuation ...

AI is changing how brands are evaluated and presented. This article outlines a strategic framework to adapt to these shifts in search. As brands compete for market share across a whole range of AI ...

A team of scientists has identified areas of the brain that are activated when a person becomes aware of themself and their thoughts. This enigmatic process appears to be controlled by the thalamus, a ...