Optical illusions demonstrate how the brain interprets visual information. This short video presents a simple illusion experiment. Viewers can test how their perception reacts to the effect. The ...

A growing body of neuroimaging research is pinpointing exactly how psychedelic drugs hijack the brain’s visual system to ...

In the above image, you can all see an inverted series of 27. At first glance, it look in a simple and repetitive. But, take ...

Scientists used a compact AI model to predict how visual cortex neurons respond to images, revealing hidden patterns in perception.

A new study reveals that your heart rate slows down more when you make a visual mistake than when you see things correctly. This suggests our bodies physically react to perceptual errors in real-time.

A good set of speakers or headphones can make any music sound amazing. What happens if the signal is transmitted through a ...

Celebrity-backed devices promise meditative ‘sober trips’. Researchers are studying how rhythmic light reshapes visual experience and mood.

Light therapy sounds wholesome. Clean. Almost pastoral. Sit in front of a lamp. Feel better. In our latest episode of the ...

Smell can evoke powerful memories, subtly influence attraction, and even regulate stress. But research suggests that what we sense depends as much on experience as on biology.

I tested Trollishly to see whether boosting engagement metrics would change how my TikTok profile performs. It didn’t create ...

NYU Langone neuroscientists identified the brain region likely responsible for recognizing images after seeing them once, ...

The Ateneo Laboratory for Intelligent Visual Environments (ALIVE) is eager to co-develop machine learning solutions with ...