Originally available for video and image-only commercials, System1 introduced Test Your Ad Audio on Monday. The extension of the Test Your Ad platform lets advertisers run mini-focus groups that ...

Jury testing is a powerful tool in litigation, and attorneys would be well served to think about their cases as studies worthy of experimentation. Cases are not mysteries to be solved; they are a ...

Focus groups are only as effective as their moderators. Whether you want to test a group's reaction to a product, an advertising campaign or a change in company policy, you need to direct the group ...