NEW YORK (June 18, 2024)—The Covert Code: Mastering the Art of Digital Marketing by Anna Covert is now available. The book is published with Forbes Books, the exclusive business book publishing ...

As we move further into the 21st century, how we communicate and market to consumers is rapidly transforming. The rise of digital technologies and social media platforms has completely changed the ...

Following a national search, Bucknell University has announced the appointment of Kristine A. Brown, a communications and marketing leader with more than two decades of experience spanning higher ...

The rise of AI-generated copywriting and video scripts has been rapid and, in some corners, difficult to keep up with. Marketers who are not yet familiar with generative AI and large language models ...

Student Life Communication and Marketing supports the Division of Student Life with strategic communication and marketing needs. We collaborate with departments to develop and implement communication ...

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Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

One factor marketers can be certain of this year is continued uncertainty. From inflation at a 40-year high to continued layoffs and slowed growth, macroeconomic and market volatility continue to ...

The council provides its members a platform to share insights, collaborate on innovative ideas, and contribute thought leadership to the broader business community. Membership in the council is ...

Mark Zupan, president of Alfred University, announces the appointment of Andrea Fagon as the university’s new vice president for Marketing and Communications, effective July 1, 2025. Fagon comes to ...