The measurement giant and box office data provider says it's undergoing cuts "as part of its broader efforts to improve cost efficiency." By Erik Hayden Executive Editor, Business Amid concerns about ...

Comscore (NASDAQ: SCOR), a global leader in measuring and analyzing consumer behaviors, today announced agreements with more than 15 notable broadcast clients, underscoring a growing demand for local ...

Add Yahoo as a preferred source to see more of our stories on Google. Comscore, Inc. has been granted accreditation by industry watchdog Media Rating Council for its national and local TV-audience ...

“The last year has placed the media industry at a crossroads, and it’s clear that the chosen path ahead is the road less traveled,” remarks Bill Livek, Executive VP and CEO of Comscore. “The ...

The E. W. Scripps Company, Sinclair and Hubbard Broadcasting are among the local TV station groups to renew their contracts ...

NEW YORK—Comscore has announced that it is calling “a groundbreaking advancement” to its measurement tools with a significant update to its Comscore Campaign Ratings (CCR). The upgrade extends ...

Comscore now has something Nielsen doesn’t: local TV measurement accreditation. On Wednesday, Comscore announced that it secured Media Rating Council accreditation for both national and local TV ...

Comscore has let it be known that it will seek Media Rating Council audits for its national and local television measurement offerings sooner than originally planned. At Comscore’s request, the target ...

RESTON, Va.—Comscore has announced that it has acquired Shareablee, a major marketing analytics and measurement company in the social media space. Financial terms of the deal were not disclosed. The ...

Political ad buyers have tried to get candidates to switch from a reliance on old-school TV to a more streaming-centric approach. As in: Please, give CTV a try already. On Tuesday, Comscore’s ...

Audience expansion in both ad-supported (AVOD) and FAST channels shows no signs of slowing with big gains across the board. That’s the key finding from a new study from Comscore that examines the ...

Comscore, a longtime rival to Nielsen in the business of measuring media audiences, is vowing to keep pace as advertisers seek new ways of counting viewers who watch their favorite shows in a dizzying ...