Attorneys for Apple have begun a legal response against the largest supermarket chain in Australia over a logo the electronics company says is too similar to its own iconic trademark. Woolworths ...

UPDATE 2: Be sure to read Engadget's analysis of what appears to be a non-event here. Apparently, according to trademark lawyer Trevor Choy, Apple does this fairly often, trying to make sure that some ...

Oh boy. So if you haven't already seen some news on this, Apple's opposing the formal registration of the Australian grocery store Woolworths' logo, pictured above. We'll be honest: we saw this story ...

Australia’s Woolworths Supermarkets just came out with a new logo for its fresh foods business, but Apple cries foul. Apple isn’t pleased with Woolworths Supermarkets’ new logo, and this time the ...

Alongside the rebranding of its Safeway supermarkets as Woolworths stores, the retail giant adopted a new logo. But Apple thinks the stylised W is too similar to its own logo, and is opposing the ...

Apple is known for vigorously defending its intellectual property, and while some might claim that it often takes things too far, from Apple’s perspective, it often doesn’t have much of a choice. In ...

Woolworths insists its new logo is a stylised ''W'' or a piece of fresh produce. Apple thinks it is an apple, and the California-based technology company wants to stop Australia's largest retailer ...

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Word to the wise graphic designer: Don’t bother designing any logo that even remotely resembles an apple. A certain mega-brand known for its sleek products and rabid consumer following will not be ...