We see it happen all the time: An artist employs an emerging new technology in the marketing campaign for a new album. The campaign gets a lot of press because it’s new and different. Fans catch on an ...

The global QR Code Labels market size is projected to reach US$ 1339.1 million by 2028, from US$ 889.2 million in 2021, at a CAGR of 5.6% during 2022-2028. Top Country data and analysis for United ...

While the media coverage of the new SmartLabel initiative has focused on shoppers’ enthusiasm (or lack, thereof) for scanning QR codes as they shop, or whether it’s just an elaborate ruse by ‘big food ...

In the early days of packaging, a box was simply a vessel designed for protection and delivery. But in this day and age of digital transformation, packaging has become a smart, interactive interface ...

The reasoning behind the push for QR code labels is manifold. At a surface level, lengthy clothing tags can be uncomfortable and wasteful–requiring the apparel industry to “produce so much label tape ...