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Weetabix has kicked off a £10m above-the-line campaign touting all its brand products at once - a first for the cereal brand. The breakfast brand has moved away from its family-themed materials to ...

British multinational Weetabix Food Company has bought a controlling stake in Weetabix East Africa from Kenyan businessman Ahsan Manji, who is divesting from the firm. The UK firm took over 50.11 per ...

The “Weetabix. Incredible Inside” campaign will break on TV on Monday (8 June) with a spot that shares little-known facts about bodies and promotes the nutrients present in Weetabix cereals, such as ...

In Weetabix Limited v Manji Food Industries Ltd, the High Court has upheld Weetabix’s claims of trademark infringement and passing off against Manji, which sold cereals under the mark MULTIBIX, and ...

Fresh from Illinois, where he was most recently president and chief operating officer of Triad Food Groups LLC, Chuck Marble is the new executive vice president for North America at Weetabix.

Victoria Westwood’s hire comes in the wake of James Thompson, a 24-year Diageo veteran, being appointed as chief beauty and brand officer last year. She will take up the newly-created role of senior ...

Weetabix is one of those breakfast options that everyone seems to have their own version of. Are you someone who has your Weetabix with warm milk with a spoonful of sugar? Or do you prefer to take ...

From reproductive rights to climate change to Big Tech, The Independent is on the ground when the story is developing. Whether it's investigating the financials of Elon Musk's pro-Trump PAC or ...

The “Weetabix. Incredible Inside” campaign will break on TV on Monday (8 June) with a spot that shares little-known facts about bodies and promotes the nutrients present in Weetabix cereals, such as ...