Visually appealing infographics make no difference to how digital marketers make decisions with web analytics, according to a new report. The finding comes from a research study completed by ...

Analytics in the early days of the World Wide Web consisted mainly of simple hit counters that tracked page views. How times have changed. Today, Web analytics tools can deliver everything from page ...

Data analytics for websites has been around for almost as long as the internet has. Hit counters came first, displaying the number of page views to the website owner. Next came log analysis, which ...

Consumers on desktop computers and consumers on mobile digital devices demonstrate different behaviors, so why do companies insist on using Web analytics to measure mobile users? The following ...

We’re big fans of Visual.ly here at TNW, ever since it launched as the home of data visualization and infographics way back in July 2011. So, when we got wind of Visual.ly’s latest launch, naturally ...

Self-proclaimed social media gurus have a new tool to their arsenal. (And so does the person a little too busy to keep up with analytics for his or her Twilight fanfiction site.) Visual.ly, the ...