"What AI has allowed them to do is be more efficient, make great stuff, and do it cheaper. This is all a benefit to our ...

This article is part of AI Week. For about a year now, all of the content for the mobile game Sunrise Village has been generated by AI. But far from generating a backlash from players, it seems that ...

Take-Two confirms AI-generated game ads are already being used internally, while Rockstar claims GTA 6 itself will avoid AI ...

She let her 5-year-old vibe code a game. Her son had no technical vocabulary, but he managed to prompt the AI and pick up key ...

Epic Games has issued a renewed stance on its use of AI in game development, claiming it won't take jobs and will only make ...

Elsewhere in the presentation, Sony Group President and CEO Hiroki Totoki praised the increased “efficiency” enabled by AI tools, saying it would, in turn, lead to “more innovative and ambitious ...

This article is part of AI Week. The question of what place AI could and should hold in the games industry is one of the hottest and most divisive topics at the moment. And judging by the posts we ...

As with all creative industries, generative artificial intelligence (AI) has been infiltrating video games. Now, generative AI is being used to produce game assets and speed up development. This is ...

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