Add Yahoo as a preferred source to see more of our stories on Google. An opened red Push Pop candy next to a branded cap - Maharani afifah/Shutterstock As children, many of us were told never to play ...

Bomb Pop, the frozen ice treat shaped like a rocket, has been driving some of the best sales and awareness results for the nearly 70-year-old brand by reallocating its media spend over the past year ...

*As the back-to-school season shifts gears, Bomb Pop is turning the end of summer into an exciting opportunity for tweens. The iconic rocket-shaped ice pop brand, celebrating its 70th anniversary, is ...

Bomb Pop Extremes wants to pay parents $20K to turn their tween's room into a frozen treat. (Photo by Bomb Pop Extremes) Back-to-school season can be bittersweet for tweens trading long summer days ...