Most brands approach QR Code safety as a trust challenge. The assumption is that consumers hesitate to scan QR Codes because they are wary of scams and do not trust QR Codes. Uniqode’s consumer survey ...

Benjamin Claeys is CEO of QR TIGER, MENU TIGER and GiftLips. He also hosts Stay QRious, a podcast about QR code best practices. Trust is one of the strongest yet hardest-to-build markers of a stable ...