Snap Inc. SNAP has unveiled a groundbreaking augmented reality (AR) advertising feature called Sponsored AR Filters on Snapchat to expand brands' outreach beyond the pre-capture Lens Carousel. This ...

Snap announced that its $400 million AI integration deal with Perplexity ended amicably in Q1, halting plans to embed Perplexity’s search engine into Snapchat’s Chat interface.

Snapchat is launching “Sponsored AR Filters,” a new ad option that allows brands to target the social media app's 414 million daily active users via augmented reality filters. Brands now have the ...

Ibukun Ogundare is a seasoned writer and researcher with extensive experience in cryptocurrency, fintech, stock markets, and financial markets. Her recent venture into tech journalism reflects her ...

Snapchat has announced it will enable advertisers to create branded augmented-reality filters on the platform. The instant messaging app, which denounced its social media status earlier this year, has ...