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Study shows ads for prescription smoking cessation drugs help reduce smoking rates, but OTC ads fall short
A new peer-reviewed study in the journal Marketing Science finds that direct-to-consumer (DTC) advertising for prescription smoking-cessation drugs meaningfully reduces cigarette use. At the same time ...
It’s been a big week in cigarette news. CVS announced Wednesday that it will no longer sell cigarettes and tobacco products. CVS is the second-biggest drugstore chain in the country and the move to ...
CATONSVILLE, MD, Oct. 21, 2025 – A new peer-reviewed study in the INFORMS journal Marketing Science finds that direct-to-consumer (DTC) advertising for prescription smoking-cessation drugs ...
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