The iconic Smarties Candy Company is celebrating its 70 birthday with a brand re-fresh just in time for its busiest holiday — Halloween. But the candy from the third generation-run confectionery is ...

For over 70 years, the Smarties Candy Company has been manufacturing its signature rolls of that classic, multicolored treat out of a factory in Union, New Jersey. Twenty four hours a day, five days a ...

Smarties Candy isn't looking to sell the company anytime soon but it might be open to acquiring others, Co-president Liz Dee told CNBC on Friday. Smarties Candy isn't looking to sell the company ...

For the Smarties candy factory in Union Township, New Jersey, Easter is big. Valentine’s Day, too, means a load of orders. But nothing compares with Halloween. “Oh, it’s by far the most important ...

UNION, N.J. — Even on the outside, the smell of sugar is in the air. Inside, the third generation of a candy family continues to meet high demand for the nostalgic plastic rolls of Smarties candy. “It ...

Liz Dee, Sarah Dee and Jessica Dee Sawyer are the co-presidents of Smarties Candy Company. “At the end of the day, the proof is in the numbers,” explains Liz Dee. “The numbers speak for themselves so ...