Private label products are gaining consumer trust, with 59% of U.S. shoppers saying they trust store brands — especially when endorsed by retailers they already depend on, according to a 2025 ...

Once considered the poor relation of glossy food and beverage brands, private label has undergone a huge transformation, and is reaping the rewards. “The global private label market is thriving,” says ...

The US private-label market is capitalizing on consumer trends on value, as food manufacturers push for quality and innovation to spur category growth in the next decade. “While private label growth ...

Private label product sales in the United States rose 3.3% last year compared with 2024 to a record $282.8 billion, according to Circana statistics released Tuesday by the Private Label Manufacturers ...

CHICAGO — Private label brands continue to be popular as consumers seek both value and quality, according to two reports from Circana, the Chicago-based market research company. One report focused on ...

W hen it comes to the struggle for market share between food brands and private label, there are things we can say with some certainty. We can say that private-label’s market share has increased in ...