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Volkswagen's Phaeton was a luxurious failure and an expensive lesson in brand identity
The Phaeton was meant to be the start of a new chapter. Things, however, did not quite play out that way.
Looking for a Bentley or Audi R8, but want to avoid paying the premium prices? Well, a used VW Phaeton could just fit the bill. The Phaeton was launched in 2002 as Volkswagen’s answer to the ...
Open the “Fun Automotive History” encyclopedia and thumb your way to the back. Go ahead, we’ll wait here while you get your copy off your shelf. Now that you’re there, you’ll find an entry worth ...
In the 2000s, we witnessed the experimental era of the VW Group empire. Cars were getting inappropriately-sized engines, the dual-clutch transmission became more widespread, the Group was experiencing ...
The basic problem with the VW Phaeton is its image— many people, despite their inflated income level, would find it hard to drop almost $100K for a Volkswagen, given the fact that they could drop the ...
Back in the early 2000s, Volkswagen tried making a premium sedan to rival the likes of the Mercedes S-Class and BMW 7-Series. And while the resulting car, called the Phaeton, was a surprisingly nice ...
While these jewels from Deutschland may share an engine, they are almost completely distinct in every other way. Automobile Magazine visually breaks it down for you with some high-res snaps, showing ...
Volkswagen recently released information and images of what was supposed to be the follow-up to the Phaeton, an iconic model for the German company. Details of the Volkswagen Phaeton D2 have emerged ...
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