Outliers deviate from the norm—significantly enough to give marketers pause. But outliers can tell us more about our data, how we gather it, and what is in it, if we examine the entire data set ...

It’s pretty rare that a pollster calls his own survey an “outlier.” But that’s exactly what happened last week after a Monmouth University poll showed an approximate three-way tie between Bernie ...

In my last few articles, I've looked at a number of ways machine learning can help make predictions. The basic idea is that you create a model using existing data and then ask that model to predict an ...