Five streaming services — Hulu, HBO Max, Discovery+, Paramount and Peacock — accounted for 65% of over-the-top (OTT) ad spending last year, per a new MediaRadar report shared with Marketing Dive.

CHANTILLY, Va—While traditional OTA broadcasting still garners the majority of TV marketing bucks, the OTT TV market is the fastest growing segment when it comes to attracting advertisers, who prefer ...

OTT advertising refers to the delivery of video content via the internet, bypassing traditional cable or satellite television. This includes platforms that stream content directly to users’ devices, ...

“On TV & Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is by Bret Brase, managing director at Progress Partners. Over-the-top (OTT) television ...

As the fight for eyeballs intensifies, we are seeing more and more companies diversify their monetization strategies to include ad-supported revenue models that scale their advertising offerings and ...

CHANTILLY, Va.—As if local broadcasters don’t have enough to worry about with cordcutting and increased competition from streaming services, now a new report from BIA Advisory Services reveals that ...

Welcome to our new series, AdExplainer, where we offer the definitive take on advertising’s most puzzling topics, foundational acronyms and emerging trends. Even though connected TV (CTV) has been a ...

Patrick Nycz is President of NewPoint, a full-service food and beverage marketing agency, and author of Moving Your Brand Up the Food Chain. Over-the-top (OTT) media platforms—which provide video, ...

CHANTILLY, Va.--(BUSINESS WIRE)--BIA Advisory Services’ U.S. Local Advertising Forecast reveals that local over-the-top (OTT) advertising is one of the fastest growing local media channels. Presenting ...

OTT has become the fastest growing ad medium in local markets. (Photo by Katherine Frey/The Washington Post via Getty Images) BIA Advisory Services released their latest local ad spending report for ...

Coca-Cola's over-the-top (OTT) ad spend surpassed $15 million in the past four months. The company spent the most among all the large food and beverage brands on OTT advertising between October 2021 ...

Local over-the-top (OTT) TV advertising is estimated to sharply climb to $2 billion in revenues by the end of this year -- up from $1 billion in 2020, according to a new study. The research comes from ...