Why is making healthier lifestyle choices in our day-to-day lives so challenging? Everybody knows that bad habits are hard to break. The seemingly unstoppable power of hedonic motivation drives us to ...

Nudging is not about penalizing them in any way or limiting their freedom if not acted in a certain way, but to help their decision-making process easier Nudge theory suggests that positive ...

As we pack up the tinsel and throw out the tree, most people’s minds turn to the challenge of making a fresh start in 2023. How can we finally lose weight, stop smoking, or save more money for the ...

Developed by the American economist Richard Thaler in the late 2000s, the theory behind «nudging» theory is based on the principle that our choices are not only determined by our ability to reason, ...

Nudging isn't new - but algorithmic nudging ups the ante. The AI ethics debate now extends to these new means of persuasion. It's an issue we should all take a look at, whether we're the nudger, or ...