From humble beginnings 30 years ago, the digital advertising industry has evolved at a phenomenal rate, with direct sold deals for spare inventory giving way to an ever more complex programmatic ...

In today’s digital advertising and marketing landscape, CMOs are faced with a multitude of options, and one question that regularly arises is whether to combine, integrate, and marry ad tech and ...

For nearly a decade, the marketing world has fantasized about the inevitable convergence of adtech and martech. Analysts promised a revolution: a frictionless union of these ecosystems that would ...

Here’s what companies can do to avoid going mad over their Martech stack. The combination of MarTech and AdTech (aka, “MadTech”) has been a game-changer for organizations, allowing many of them to get ...

B2B marketers face growing pressure to deliver results at every stage of the buyer's journey. The convergence of advertising technology (adtech) and marketing technology (martech) is key to moving ...

The boundaries between Martech and Adtech are dissipating, prompting a necessary reevaluation of how technology supports marketing objectives. Many brands have invested in connecting their marketing ...

Magnetic is a company that provides an enterprise marketing platform with media execution. Just don’t call it an ad tech firm. It sees itself as more of a “madtech” company—a mashup of martech and ad ...