At the center of this challenge is a basic constraint of algorithmic optimization. Algorithms do not understand growth or ...

For any business, SaaS or not, being able to define and monitor marketing metrics is critical to your success. Those metrics are key to identifying opportunities for moving forward, while also giving ...

Chief Marketing Officers name the one metric they live and die by — the one that keep them up at night. Marketing is an increasingly data-driven field, and the importance of metrics and KPIs (key ...

Embracing modern relationship marketing means embracing data-- and lots of it. Along with data comes every conceivable way to measure progress. There are literally hundreds if not thousands of ...

The marketing dashboard can be anything you want it to be, as long as it shows the forward-looking information that benefits you most. In fact, the marketing dashboard should be tailored to meet the ...

Whether or not Brad Pitt wins Best Actor later this month for his sublimely subtle portrayal of Billy Beane in Moneyball, the man who transformed baseball from a game of hunches to a business of ...

SEO, PPC & AIO Guides » Digital Marketing Analytics Guide » What Are The Main Types of Digital Marketing Metric? Being able to track digital marketing directly is what so strongly distinguishes it ...

There are hundreds of possible inbound marketing metrics to choose from, and almost all of them measure something of some kind of value. These include SEO rankings, inbound links, articles published, ...

Regardless of your industry, the marketing strategy you are currently executing is completely different from the marketing strategy you had in place just six months ago. The situation that has ...