Soccer-LEGO to continue sports expansion with soccer players

By Iain Axon and Tom Little April 2 (Reuters) - Danish toymaker Lego will continue its expansion into the sports market this ...
Soap Central

“I knew it was AI”: Fans react as leaked behind the scene clip reveals Lego ad for FIFA World Cup didn’t feature real players

Viral LEGO commercial starring soccer legends Cristiano Ronaldo, Kylian Mbappé, Lionel Messi, and Vinícius Jr., ahead of the 2026 FIFA World Cup was created with AI.
SoccerBible

How LEGO Turned Football’s Biggest Icons into Brick-Built Culture

Following the Launch of the LEGO Editions Collection, we talked with LEGO designers, Freddy Charters and Luka Grković to find ...

Lego to continue sports expansion with soccer players

Danish toymaker Lego will continue its expansion into the sports market this year with a collaboration with four of ​the ...