I'm a Marriott guy. I have been for a long time, and it's hard to imagine making a change at this point. So when I read about the Federal Trade Commission (FTC) ordering Marriott to overhaul its data ...

LOS ANGELES, August 4 (Reuters) -Tesla for years had more repeat U.S. customers than any other major automotive brand but its loyalty has plunged since CEO Elon Musk endorsed President Donald Trump ...

A version of this article originally appeared in ROAR Forward as part of a collaboration with their quarterly ROAR Report. CivicScience has the world’s largest proprietary database of real-time ...

Loyalty marketing needs to go beyond discounts and rewards to be effective amid growing signal loss and economic uncertainty, according to panelists during a session that was part of the virtual event ...

New Research From Relyance AI Finds Data Transparency in AI Now Rivals Price as a Driver of Holiday Purchasing Behavior and Brand Loyalty 84% of Americans say they will abandon or restrict use of ...

For modern brands, customer loyalty isn’t just built on great products; it’s sustained by consistent, personalized experiences across every touchpoint. The challenge? Many organizations operate with ...

Brand loyalty continued rising in the first half of 2025 — with a very notable exception. The LexisNexis Risk Solutions Automotive Brand Loyalty Mid-Year 2025 Study found overall brand loyalty for new ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Successful business development teams know they need to strike a balance between chasing new account leads and nurturing existing brand loyalty. The right approach must consider both elements as key ...