What Is Customer Lifetime Value (CLTV)? In simple words, the customer lifetime value (CLTV) is the average amount a customer will spend on their products/services. CLTV is also a key metric to gauge ...

Customer lifetime value (CLV) is a business metric used to determine the amount of money customers will spend on your products or service over time. For example, if someone is loyal to an auto brand ...

Opinions expressed by Entrepreneur contributors are their own. Like everything good in the world, customers have value. And while their value as people is immeasurable, their value as customers can be ...

Customer Lifetime Value helps a business understand the average value of a customer over the lifetime of their spending with the business. Knowing the terminology is an important aspect of running a ...