“Crisco Recipes For The Jewish Housewife” was a slim, 77-paged piece of marketing material slash cookbook, manufactured by Proctor and Gamble and copyrighted in 1933. Crisco, the first brand of ...
In the original promotion of Crisco, the ad claimed that Crisco “makes foods more digestible. Doctors are the strongest advocates that Crisco has.” That might have been so until about 10 years ago, ...
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