TAMPA (BLOOM) – The term “Choose Your Hard” is gaining a lot of traction on social media right now. It’s the idea that communicating is hard and not communicating is hard, so choose your hard.

The phrase choose your hard shows up a lot, usually packaged as motivation. It is short, memorable, and easy to share. At first pass, it can feel easy to dismiss. Almost obvious. Life is hard. We ...

TAMPA (BLOOM) – There is a trending term circulating social media called “Choose Your Hard.” It’s the idea that being financially disciplined is hard but so is being in debt, so choose your hard.

Mental health isn’t just therapy and time off. It’s also doing the hard reps your mind wants to skip. My stance is simple: training yourself to do hard things on purpose is one of the best ways to ...

The focal point for Minnesota Wild players in training camp this year, as directed by both John Hynes and Bill Guerin, was to “choose your hard.” Guerin, the team’s general manager and president of ...