In an era where the world is increasingly struggling with temperature increases, a new genre of paint has emerged with the life-changing potential to cool buildings by a staggering 10°C. This ...

Researchers from Purdue University have developed a new white paint that can reflect over 95 percent of sunlight, which can cool the surface even lower than the ambient temperature. Painted on a ...

White roofs are one of those climate solutions that sound too good to be true. Compared to solar panels and electric cars, painting the roof of a building white is a suspiciously cheap, analog way to ...

From icy tundras to billowing clouds, the color white crops up repeatedly in our planet’s palette. This color provides a natural way for light from the sun to reflect back from the Earth’s surface and ...

Brilliantly whitewashed houses are a familiar sight in hot countries, from Morocco to Greece. In fact, white-painted roofs “have been used to cool buildings for centuries”, said The Guardian. But ...