With the launch of the Raspberry Pi 3, Bluetooth Low Energy (BLE) is now at our disposal. With BLE, there are a few technologies for implementing one-way beacons that broadcast data. Apple has been ...

Google today launched Eddystone, a new open format for Bluetooth low-energy (BLE) beacons to communicate with people’s devices. To help developers build apps using this technology, Google is also ...

Bluetooth beacons enable proximity-based contextual awareness, but implementing beacons on a product can present some interesting design and development challenges. First, there is no official ...

[Editor's note: Author Kevin Hunter will be a panelist on the Digital Signage Federation’s July “Hangout” discussion entitled, “Intersection of Digital Signage with NFC, BLE and Beacons,” on July 29 ...

Apple introduced the iBeacon protocol in 2013 as a way for Bluetooth Low-Energy (BLE) devices to transmit location information to a Bluetooth-enabled device, such as a smartphone or tablet. While ...

This vendor-written tech primer has been edited by Network World to eliminate product promotion, but readers should note it will likely favor the submitter’s approach. Thanks to cellular GPS, the days ...

Dublin, Jan. 26, 2026 (GLOBE NEWSWIRE) -- The "Ble Beacons Market - Global Industry Size, Share, Trends, Opportunity, and Forecast, 2021-2031" has been added to ResearchAndMarkets.com's offering. The ...

For decades, the enterprise Wi-Fi network served one purpose: to connect users devices to the company network. However, the rise of digital transformation has caused many organizations to leverage ...

Location-based services have been around for years, but recently the market heated up with the introduction of Bluetooth Low Energy (BLE) beacons. BLE beacons are small sensors that you can attach to ...

Visit our Marketing Nerds archive to listen to other Marketing Nerds podcasts! In this week’s episode of Marketing Nerds, Casey Markee of MediaWyse and Search Engine News joins SEJ Executive Editor ...