Add Yahoo as a preferred source to see more of our stories on Google. Nielsen logo on a website. Nielsen said it plans to make its combination of panel data plus big-data measurement systems available ...

Looking to provide deeper insights into into consumer TV viewing data, Nielsen’s local TV ratings will add "big data" from set-top boxes and smart TV platforms and services to its local viewer panels ...

Big data refers to large and diverse collections of data that cannot be managed by traditional data processing tools. Although the need to manage large data sets goes back to the 1960s and 1970s, it ...