*Refers to the latest 2 years of stltoday.com stories. Cancel anytime. Bröö makes a line of beer-based shampoos, conditioners and body washes that are available at Whole Foods. Handout photo. I was ...

This case study describes how Park Avenue, a men's clothing and personal care brand, launched a beer shampoo to dominate an emerging Indian male-grooming market and tackle perceptions of grooming as ...

If you’re a true beer head, ‘wasting’ a can on your scalp may sound blasphemous. But then again, there’s maybe a reason why the beer shampoo wave never really crashed. ‘Because it works’ should be the ...