For anyone who loves writing by hand, there’s nothing like a good pen to give their penmanship a little boost. Though cursive handwriting is no longer a required part of current curriculums, and the ...

Imagine holding a pen that’s been in more hands than any other writing tool in the world—one that’s so iconic that it’s practically synonymous with putting pen to paper. For years, the BIC pen has ...

Confession: I have a desk drawer filled with gel pens in a variety of colors (think neon pink, shimmery gold, deep black and beyond). I use them to write birthday cards for my friends and for my ...

I first became captivated by the four-pen in year 7. Entranced by its functionality, its clean design, its ability to start without a hitch on cold Ballarat days and not bleed after ruling lines, ...

If unicorn horns were pens, they would look like Bic for Her and they would still be mercilessly mocked by hilariously snarky Amazon reviewers. Freelance writer Amanda C. Kooser covers gadgets and ...

This case study describes how pen brand Bic boosted sales by creating an online competition in Australia and New Zealand to get existing owners to use their Bic 4 Colours Pens more, so that their pens ...