Through the years, there have always been assertions and assurances that particular marketing campaigns will deliver a return on investment (ROI). This may in some instances be the case, but ...

Marketing automation is seeing widespread adoption, and the number of skeptics is declining. If, however, you or your company is still in need of convincing, Salesforce.com company Pardot has an ...

Crown Jewel Analysis (CJA) is an iterative process that works top-down to systematically determine the physical & logical assets, data, and communication & control interfaces required for primary ...

To continue reading this content, please enable JavaScript in your browser settings and refresh this page. Manual AR processes aren’t just bad for business — they ...

How do you create a successful automation strategy for a marketing program? A key step is mapping each part of the customer journey to actions (what needs to happen) and automations (elements of the ...

In the demanding environment of laboratory work, burnout is a common issue. Explore how cutting-edge lab solutions can streamline processes, improve consistency and provide the support your lab ...

What is AI automation, and how can your business use it? Automation used to be the best way to make software do the work and free up time for more important things. And while AI has since come on the ...

When it comes to growth hacking and digital marketing, it’s vital to leverage marketing automation and implement a solid customer journey optimization strategy that helps you save time, money, and ...

How are artificial intelligence and automation affecting marketing operations at large businesses? To find out, Algomarketing surveyed 300 global marketing leaders who work for firms that have 10,000 ...

Pardot, a B2B marketing automation software provider, has put together a helpful infographic about how marketing automation can help marketers who attend trade shows. While in-person exhibitions may ...

While the marketing automation industry has seen rapid, steady adoption over the last two years, industry experts point to a lack of process-based insight as a reason why marketers are not realizing ...

This post was originally published on the Novacom blog. Through the years, there have always been assertions and assurances that particular marketing campaigns will deliver a return on investment (ROI ...