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If you are currently managing email marketing efforts for your organization, you are undoubtedly engaging in email segmentation in some way. You might also be engaging in personalization. Yet there's ...

This article follows the Direct Message methodology, designed to cut through the noise and reveal the deeper truths behind the stories we live. A well-built segmentation model feels like a safety net.

The cultural diversity in the Middle East (the Gulf region in particular), along with the constant fluctuation of foreign residents coming and going every few years, creates a type of market vitality ...