So with digital habits eroding our ability to concentrate, there's a new trend here to combat it: “attention-span-maxxing.” ...

We are more visible than ever, but many people still feel unseen. The difference between attention and recognition may ...

Think about all the things vying for your attention daily. Emails, text messages, appointments, car maintenance—there’s a seemingly endless parade of “to-dos” and “want-to-dos.” As a result, there are ...

Digital platforms are designed to instantly capture and hold your attention, by tapping into the brain’s reward and ...

Attention is a currency. Attention is a business model. But what is attention, really? And what determines what consumers pay attention to? While many factors are at play, marketers can benefit from ...

When “The Attention Economy” warned marketers of the increasing difficulty of engaging consumers “in the face of overwhelming options,” it was 2002. Twenty years later, consumer attention has never ...

Add Yahoo as a preferred source to see more of our stories on Google. Eliza Anderson, Deseret News What did your mind used to be like as a child? Do you remember where and when and how it would wander ...

No, the average human attention span is not shorter than a goldfish's. But research suggests the average attention span may be decreasing, and that may be problematic, says Northeastern University ...

And the average length of a shot in a movie is now under five seconds. These days, multi-tasking while you're tasking is the norm among young people. Just ask counselor Lauren Barnett and her ...

Work life has changed drastically over the past two decades. We have gone from working with single information objects such as typewriters to working with constant digital distractions like emails, ...

The attention economy has been in existence for almost five decades now, longer than the World Wide Web has been around. The ability to measure attention, however, is relatively new – especially for ...