Amazon.com Inc. is launching an artificially intelligent assistant designed to help online merchants manage their businesses. Codenamed Project Amelia, the new tool will answer a range of questions, ...

Amazon Web Services (AWS) has long offered generative AI solutions to optimize everyday business operations. Today, AWS added to those offerings with the general availability of its AI assistant ...

The new Rufus AI assistant will be accessed through the search bar in Amazon’s mobile app. (Amazon Images) Amazon is integrating an AI assistant called Rufus into its mobile shopping app. The new ...

Amazon is banking on an AI-powered assistant to help customers make better shopping decisions. The tool, called Rufus, will pull information from Amazon and the web to personalize experiences. Rufus ...

Amazon has rolled out 10 new features for its Rufus AI shopping assistant, including automated purchasing at target prices, scheduled recurring shopping tasks, and detailed price history tracking. The ...

Amazon sellers now have access to an AI assistant designed to help grow their business by answering questions about their metrics, and later, helping to resolve issues that arise. The assistant, ...