A Sky ad campaign starring Bruce Willis has been banned by the Advertising Standards Authority. The watchdog ruled that the use of small print to explain the pricing of its broadband service was ...
Sky’s $2.1 billion ITV deal could reshape British advertising, combining premium TV, streaming and first-party data to create ...
In a landmark move set to shift UK TV advertising, Sky, Channel 4, ITV, and Comcast have announced their intent to launch a premium self-service video advertising marketplace. For the first time, ...
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