While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...

Identifying users across a multitude of ad exchanges has become critical to the success of campaigns run by advertisers, agencies and ad networks. London-based tag management firm, TagMan, is helping ...

At today’s Internet Advertising Bureau Networks and Exchanges Marketplace, Terence Kawaja, Managing Partner of investment bank GCA Savvian, provided an extensive industry overview called “Parsing the ...

1. Ad exchanges are often confused with ad networks. Both exist in the space between ad sellers (publishers) and ad buyers (marketers and their agencies), but the two are quite distinct. Ad networks ...