Winter Olympic Games Legacy
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The Milan Cortina Winter Olympics kicked off with an opening ceremony on Friday that averaged 21.4 million viewers on NBC and Peacock, according to preliminary Nielsen ratings and digital data from Adobe Analytics.
Academy Awards-nominated costume designer Massimo Cantini Parrini raced against time for this one-of-a-kind project in his artistic career.
The 2026 Milano Cortina Winter Olympic Games kicked off to a solid ratings start with its opening ceremony, seeing a 34% uptick from the 2022 Beijing Winter Olympics. The opening ceremony, which kicked off at 11 a.
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NBCUniversal's Coverage Of Milan Cortina Olympics Opening Ceremony Draws 21.4 Million Viewers
NBCUniversal’s coverage of the Milan Cortina Olympics’ flashy opening ceremony averaged 21.4 million viewers on NBC and Peacock, a jump of 34% from the opening for the 2022 winter games in Beijing, per preliminary data from Nielsen and digital data from Adobe Analytics.